He writes on page 135: "Truth to tell, the best weapon against myth is perhaps to mythify it in its turn, and to produce an artificial myth: and this reconstituted myth will in fact be a mythology."
To mythify a myth, Barthes suggests that we must use the signification of our first myth as the first term in a new semiological chain which will ultimately result in a mythology.
This seems to make sense, but I wonder if motivation is a factor here. I was under the impression that meanings could be emptied into forms due to the arbitrariness of first-order language. Because myths are always necessarily motivated (not arbitrary), how is it that the signification produced by a first-order myth may be converted into empty form for a mythology?
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